About Me
I love what I do. I am a true integrated marketer with broad experience and laser sharp focus. I create strategic marketing platforms and inspirational creative communications between brands and their customers. For over 20 years I’ve worked with teams to develop integrated multi-channel marketing across a variety of enterprise B2B and B2C companies. I have extensive experience managing teams and have been intimately involved and driven hundreds of GTM projects including: brand strategy, naming, messaging, voice, identity, visual style, websites, global campaigns.
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Client-Side | B2B & B2C
Airbase | CA | April 2022 - present
Integrated Marketing Director
Goodland Tech | KS | September 2021 - June 2022
Consultant, Head of Marketing
Beneficial State Bank | CA | March 2020 - February 2021
Interim VP of Global Marketing
Incorta | CA, Cairo | April 2020 - October 2020
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Interim VP of Global Marketing
Swrve | CA, Dublin, London | January 2019 - March 2020
VP of Global Marketing
Skuid | CA, Chattanooga, London | November 2018 - January 2019
VP of Global Marketing
VP of Demand Gen
Agency-Side | B2B & B2C
Iris Worldwide | CA, London | June 2015- November 2018
Managing Partner, Founder
Led a global team (CA, London, Sydney) to develop creative campaigns and integrated marketing plans to reach prospects with relevant content and messages along the buyers’ journey.
Delivered 300% above 2017 EBITDA projections, 5X global agency average with the network (14 offices)
R2I/CatapultWorks | CA | April 2012- June 2015
Senior Director of Strategy & Content
Ideated and directed go-to-market multi-channel marketing initiatives that maximized client budgets while meeting/exceeding goals for lead generation, customer acquisition, customer retention, up-sell, and cross-sell.
Liquid, GreenerDM, WestEleven, Gravity Branding | CA | January 2009 - May 2012
Director of Client Services
Full-service agencies. Managed all elements of brand and demand marketing strategy. Developed advertising and marketing across a diverse spectrum of media channels, global geographic markets, personas and complex industry sectors.
R2C/Chautauqua Communications | CA | August 2006 - December 2008
Founding Partner
After spending 10 years in various marketing/advertising leadership roles, I partnered with colleagues to launch Chautauqua Communications.
Our mission was to provide a broad array of brand, demand generation, marketing automation, digital media, and content on behalf of our clients. My role, in addition to growing the agency, was hyper--focused on client strategy, creativity and building the latest digital demand marketing campaigns to drive revenue.
In 2008 that success created an opportunity for R2C to acquire Chautaqua.
Publicis Dialog, Haggin Marketing | CA | April 2004- September 2006
Management Supervisor
Grey | NYC | May 1999 - August 2004
Management Supervisor
Experience/Clients B2C, B2B, B2B2C
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Liberty Mutual | AOR
BellSouth | AOR
Vonage | AOR
Russell Investments | AOR
Chevron | AOR
PG&E | AOR
The American Academy | AOR
University of California, Irvine: Paul Merage School of Business | AOR
HP | Multi-channel Product launch
Cingular | Multi-channel Product launch
OneMain | Brand & Demand-Gen
First Union Bank | Demand-Gen
GoldieBlox | Brand & Digital
Pew Charitable Trusts: Global Ocean Legacy and Global Shark Conservation | Brand & Content
Booth Creek Ski Holdings | Demand-Gen
Harrah’s | Demand-Gen
Kenzo Estate Winery | Brand & Demand-Gen
Coupa | AOR | pre-IPO > IPO/NASDAQ
WebEx | AOR | pre-acquisition by Cisco
WePay | AOR | pre-acquisition by JP Morgan Chase
Riverbed | AOR | Brand & Demand-Gen
Vormetric | Brand & Demand-Gen | pre-acquisition by Thales
Proofpoint | Demand-Gen | pre-IPO > IPO/NASDAQ
ServiceNow | Brand & Demand-Gen | pre-IPO > IPO/NYSE
SanDisk | launched B2B division
Dell | launched Direct Mail
Aviat Networks | Brand & Digital
BlueJeans Network | Brand & Demand-Gen
Delphix | Brand & Demand-Gen
Intel | Demand-Gen & Content
Imperva | Demand-Gen & Content
McAfee | Demand-Gen & Content
Rakuten | Brand Strategy, Demand-Gen & Content
Jive Software | Demand-Gen & Content
Veeva | Brand & Digital
VMWare | Demand-Gen & Content